Pinterest App
Key Features of Pinterest
- Shopping Integration: Pins link directly to e-commerce sites for purchasing.
- Visual Discovery Feed: A continuous scroll of images and videos personalized based on user interests.
- Pin Saving & Organization: Users can save content to categorized boards for future reference.
- Search Functionality: A mix of keyword and image-based search to find relevant content.
- Collaboration & Sharing: Group boards allow shared pinning for planning projects.
About Us
Poor Microcontent & Revisions
Microcontent refers to short pieces of text that guide users within the app, including button labels, tooltips, and notifications. Poor microcontent can confuse users, reduce engagement, and create friction in the experience. Below are three examples of poor microcontent in Pinterest and their suggested revisions.
1. CTA Button for Saving a Pin
- Current: “Save”
- Revised: “Save to Board”
- Reason for Change: The existing label is too vague, making it unclear where the pin is being saved. Adding “to Board” clarifies the action and reduces confusion, ensuring users understand the organization process.
2. Error Message for Failed Search
- Current: “Looking for ideas you’ve saved.”
- Revised: “No matching results. Try refining your keywords or exploring similar categories.”
- Reason for Change: The original message is abrupt and unhelpful. The revision offers actionable suggestions, improving the user experience by guiding them toward a solution.
3. Star Icon Label in Each Category Pinned
- Current:(No label, just a star icon)
- Revised:“Highlight this category”
- Reason for Change: The star icon’s function is unclear—does it indicate priority, importance, or just another way to save? Changing it to “Highlight this category” clarifies that the user is emphasizing or giving more visibility to a pinned category, rather than redundantly marking it as a favorite.
